Flashpoint Ireland announce thier advertising platform which enables marketing and advertising campaigns through Facebook
Flashpoint Ireland are proud to announce that the BIONIC advertising platform for Facebook is now available to games industry marketing teams across the globe. The platform enables developers and publishers of mobile, web and traditional retail games to run a range of marketing campaigns for new, exisiting and old players. The news will be welcomed with open arms after two and a half years of development. It also received an enthusiastic response from Gamescom 2013.
The new platform uses Facebook’s advertising API to allow marketing teams to create and manage budgets for a diverse range of advertisements. It combines a mix of algorithms and heuristics, all built into an easy to use dashboard. It was developed by Flashpoint Ireland, one of the leading social media advertising companies. By using the new platform, it allows companies to reduce costs, but still deliver high performance campaigns through Facebook.
The capabilities of BIONIC are pretty incredible. It is able to run large scale campaigns across mobile and desktop devices effectively. This enables game companies to drive installation campaigns for free and paid games, registrations and driving sales for retail and digital games. MMORPG companies can use to platform to drive downloads within thier current user base. It can also be used to help publishers with a large amount of players that have stopped playing. They can design specific campaigns aimed at those gamers and by doing so can encourage them to reinstall the game.
Keith O’Reily, Director of Product Strategy said “We are delighted that after two and a half years of development, BIONIC is ready to be used by games publishers across the world. Our platform is particularly well-suited for promoting computer games, and our initial campaigns with games companies have generated exciting results.”
Marketing manager Jamie McCormick had this to say of the launch “BIONIC offers games publishers a unique platform to deal with many of the issues affecting modern games companies. I feel in particular that our platform gives marketing teams a brand new way to improve their engagement with players, as well as ways to reach out to new and old players, helping drive concurrent users, average revenue per player, and ultimately higher lifetime values.”
The BIONIC platform is available now and more information can be found via http://www.wearebionic.com , hello@wearebionic.com, http://www.linkedin.com/company/flashpoint-ireland
