GAME have had quite an interesting year, first going into administration, then coming back in force and now by finally completing the circle of love between video games and movies because from 13th May GAME, the UK’s leading videogames retailer, launches its biggest range of Blu-Ray and DVD titles to date.
Following the successful in-store trials with The Hobbit and Skyfall earlier this year, GAME is extending its movie offering. The full range will feature over 50 titles and include everything from some of the latest releases such as Life of Pi, Argo and Skyfall, to blockbusters including Kill Bill, Resident Evil and Avatar.
The move forms part of their strategy to deliver for all aspects of UK gamer lifestyles and reflects the diverse nature of the UK gaming community. No longer are games the reserve of teenage boys in their bedrooms: 82% of 8-65 year olds play games¹, 49% of gamers are now female¹ and 18% of over 60’s game more than three times a week².
And along with a passion for gaming comes a passion for all forms of entertainment, including movies, hence why GAME is now playing ball with DVDs.
Charlotte Knight, Category Director for Game Retail Ltd says: “Gaming and movies go together hand-in-hand – you only need to look at the cinematic effects found in many games, along with how many games are based on films and vice versa, to understand how closely the two are related.
“Introducing this range of movies is another big step towards delivering for every aspect of a gamer’s lifestyle. We’ve already had very encouraging performances on The Hobbit and Skyfall, and we’re confident that the time is right to extend our range. We’re really excited that our customers will be able to get their hands on their favourite movies both in-store and online.”
The new range will be available both in-store and online at www.game.co.uk/en/movies from Monday 13th May.
