PopCap Games have enlisted gaming franchise Plants Vs Zombies in the fight against tooth decay. The American Dental Association (ADA) and PopCap Games have joined forces as part of their “Stop Zombie Mouth” campaign to promote good dental hygiene. The ‘Stop Zombie Mouth’ campaign aims to make children aware of good dental hygiene.
PopCap co-founder John Vechey spoke about the initiative commenting:
“We at PopCap have been interested in the potential for video games to provide benefits beyond entertainment for many years.”…“We’re passionate about the very important cause behind the ‘Stop Zombie Mouth’ campaign and proud to be highlighting yet another positive effect that games can have on society.”
As part of the campaign, PopCap will release a limited run of one million packs of trading cards featuring characters from the hit game Plants Vs Zombies. The Plants Vs Zombies trading cards will be distributed via thousands of participating dentists. The trading card packs and gifts are designed to be given away by dentists to their customers, similar to the usual gift of dentists giving children toothbrushes and toothpaste. PopCap Games have announced that the trading cards may become available to consumers through additional channels at a later date.
The Stop Zombie Mouth campaign has also gained the support of Margo Wootan, Director of Nutrition Policy at the Center for Science in the Public Interest (CSPI). Wootan commented on the campaign stating:
“Changing eating habits among children is one of the most important yet difficult challenges that parents face today.” … “The ADA and PopCap Games have come up with a fun, clever, and compelling approach that should appeal to young trick-or-treaters this Halloween. This campaign will help children recognize the relationship between healthy eating and healthy teeth, and provide one of the coolest alternatives to sugary snacks yet.”
The limited edition trading cards will feature 45 different zombie types (including some not found in any editions of the game) and 5 new characters created specifically for the campaign that represent the germs found in a zombie’s mouth. Each pack will contain five cards, including one card with the URL and redemption code to obtain a free copy of Plants vs. Zombies for PC or Mac computers. These URL cards can also be downloaded for free via the campaigns official website.
For more information on the campaign and to download the free game coupons visit: www.stopzombiemouth.com
