PlayMob (not to be confused with Playmobil) founders of Giverboard have announced some surprising news, that involving charities in games can generate a 300% increase in sales.
Giverboard is a clever concept and connects video games to the real world, giving gamers a chance to help a charity while also gaining something in the virtual world.
An item in a games virtual shop could link to a charity, for example helping to plant new crops in a third world country when you buy an in-game tractor.
With these charity items in place, PlayMob found that players were spending more money, to do a greater good, but also after buying these items, were continuing to pay for full priced items for the games, helping the developers.
This is especially important for free-to-play games entering the market right now. These games rely on virtual shops to provide profit for the developers who made the game, as they certainly do not make profit from the games sale, as it never had a price tag.
Game Studio’s were worried about conversion of in-game items, but PlayMob found the solution which makes business sense, and makes the world a better place.
PlayMob has been selected as one of UKIE’s exhibitors at GDC and Gamescom in Cologne, Germany next week, and will be showcasing their work.
PlayMob’s CEO, Jude Ower has a vision. He believes games hold a great power in this world.
‘We are currently at the beginning of this journey, and are welcoming others to join us in our quest to show the real impact of games’.
It goes to show, even though the media would like to prove otherwise, that games aren’t all bad, and can provide some positive outcomes, both for people, and the world as a whole.
PlayMob will be at the GDC Europe Expo Stand 156, and in Gamescom Hall 4.2 at stand J-051 (UKIE Stand)
