Red Bull Media House partnered with Microsoft Studios to create the Kinect game Red Bull Crashed Ice Kinect. The name of the developer behind the title is Bongfish. I bet they have fun business cards. It makes sense that an energy drink company would partner with a video game company since their target demos have quite a bit of overlap. I’m guessing they realized they were missing a crucial element of the lives of teenage boys and grown men who act like teenage boys, which is why they hired Bongfish. That crucial element being sports games. I totally had you going there.
Red Bull Crashed Ice Kinect is available for 400 Microsoft Points. The game involves a great deal of winter sports activities and arm flailing as players try to navigate around snowy obstacle courses. It has a single-player and two-player mode, because nobody wants to play a Kinect game alone. Humiliation is always better amongst a group of close friends.
The game is based on a real-world event, “Mirroring previous competitive circuits of the actual real-life Red Bull Crashed Ice, players compete on a worldwide selection of courses in the winter sports capitols of Saint Paul, Minnesota, Valkenburg, Netherlands, Åre, Sweden, Munich, Germany, and even Quebec City, Montreal – which serves as the location of the actual sporting series for the 2012/2013 season.
Through Xbox LIVE Arcade, players can fight for the Ice Cross Downhill World Championship title by battling it out with other players worldwide in a race to rule the leaderboards. Since its inception in Stockholm, Sweden in 2001, Red Bull Crashed Ice has stormed the winter extreme sports scene. Over the past 11 years of this ice cross downhill circuit, there have been more than 1 million spectators attending 24 races in 10 countries, and also watched by millions of cheering fans on television and the web worldwide.”
