SingStar Reboot At F2P Summit

SingStar Reboot At F2P Summit

It has been recently announced that Sony’s London Studio director Dave Ranyard  will reveal a new free to play SingStar reboot at next month’s F2P Summit. F2P Summit takes place on October 10th at Richmix in Shoreditch, London.

At the reveal, Dave will talk about how the series has been re-imagined for the digital age. He will also talk about what the company has learn from releasing SingStar as a f2p app on PS3 last year, and how the reboot will be streamlined with the goal of attracting it’s current and possible new audience.

Dave Ranyard  said,

 “Many of the best F2P experiences are built and designed from the ground up with F2P in mind from the start. Game and app stores are littered with the ghosts of games where f2p is a bolt-on. But what do you do if you have a strong game experience which you truly believe could become a great F2P game?”


“In my session at the F2P Summit, I’m going to talk about what we have done to move SingStar from a traditional disc based game to a digital F2P game on PS3. Phase 1 was to launch SingStar as an app pinned to the PS3’s cross media bar last October. Phase 2 is a complete redesign and overhaul of the whole game structure and UI for the digital and F2P age, which is due for release later this year.”


singstar-campaign-552x310Graham Mcallister (Found of Player Research) and Guy Cocker (Game Journalist) will also execute a powerful end of the conference roundtable debate along side UKIE Andy Payne, Osborne Clarker, and Paul Gardner.

In Graham McAllister’s session he will be giving tips about to create a successful F2P experience and how to avoid mistakes that lead to business failure.

Guy Cocker will be joined by Andy Payne, Paul Gardner, Osborne Clarke, and Andrew Lim, to debate ethical and legal challenges that come around monetizing children’s app.

Dave, Graham and Guy join cyberpsychologist Berni Good, author and games consultant Nicholas Lovell, Game Analytics’ Mark Robinson for the event, which is framed around player behavior, monetization and design.