Global interactive group gaming and marketing leader Audience Entertainment teams up with social game creators Hide&Seek.
Imagine that a game in the future requires you to go to a social area with other gamers. I'm not talking about an arcade, but something like a theatre or party. One game is being played, but everyone can participate in overcoming the challenges in the game. It's a game that has thousands of people working together for a single goal. That is the goal Global interactive group gaming leader Audience Entertainment wishes to reach, and today they will be sharing their technology with social game creators Hide&Seek.
“As Audience Entertainment expands globally, we recognize the value of external developers who can create dynamic, cutting-edge interactive gaming experiences in the world, deployed through our unique gaming platform,” stated Adam Cassels, Chief Commercial Officer of Audience Entertainment. “We chose to work with Hide&Seek because their creative and cultural approach to gaming and public engagement aligns with our own. The possibilities between our two companies are endless as we embark upon a new gaming platform. We look forward to a long-term partnership and to delivering unforgettable public crowd experiences around the globe.”
Hide&Seek's games are not all video games, but some could be considered board games. One of their games is Drunk Dungeon, a "roguelike powered by drinking". Each player has to build a dungeon from coasters to earn their team points. They get the coasters from ordering drinks, which could be any beverage. Audience Entertainment's games seem to focus more on simple games right now, such as letting about 20,000 people play Breakout. Eventually Audience Entertainment would like to make games with stories that are modified by every player's actions, such as learning the back-story of a location or making a different protagonist due to player interaction.
Part of me finds this fascinating as I like emergent storytelling in my video games. With games like this, players could craft their own stories in the video games that is experienced (or modified) by the other players. I do believe roguelike games can help build this emergent storytelling, so maybe Hide&Seek are onto something with their Drunk Dungeon. However the multi-player might be a problem , especially anyone that has played a Call of Duty game to know how friendly gamers can be in social environments. It's like trying to combine the dialog choices in Mass Effect with multi-player games like Call of Duty.
