After teaming up to produce real life advertising campaigns in Brazil, which is the home of the most competitive and prestigous advertising agencies, Insolita Studios and Thomas Egas have decided to come together once more to bring us Campaign: The Game, which is a game that is the first to give players full control over both creative and planning aspects of running an ad agency.
You can simulate client briefings whilst going out on bold marketing campaigns, media planning, and general agency things that agencies do. Campaign The Game, celebrates the ins and outs of advertising and pop culture with intuitive gameplay mechanics and pixel art graphics to help compliment that advertising feel.
The game challenges players to come up with the most creative campaigns to advertise, such as ‘adorkable zombies’ and ‘sensitive ninjas’. Everybody knows the best ninjas have feelings too! You aim to have the best marketing campaign but also you need to exceed client expectations so many of your propositions and ideas will need to be original, interesting humourus and straight to the point . Only true creative ideas will get your agency the major brands and the major money to go with it.
“Campaign The Game, like advertising, is about being exteremly creative and objective at the same time,” says Creative Producer Thomas Egas. “Although the game is a humorous and stylized take on advertising, Campaign’s gameplay is loosely based on reality so players can experience the creative highs of running a top ad agency. By letting their imagination run wild and making their own creative choices they can experience the joy of turning mad fun into a business.”
Some of the main features of the ” Campaign The Game ” are:
Perfect The Briefing: Turn the most challenging briefings into client successes
Create Ad Campaigns: Inspire the world with your creativity
Plan Media Strategies: Aim straight to your client’s targets for maximum reach
Play Your Way: Unexpected chaos will test your managerial skills within ” Campaign The Game ”
And many many more.
So you are going to need to seriously rack your brain for ideas when playing this game or you won’t be getting any of the big brand and the juicy awards that come with it.
Campaign: The Game is available for iOS now for $1.99
