Yesterday, Deep Silver announced that they have reached the major milestone of 5 million worldwide sales of their zombie action game, Dead Island. The game was released in September of 2011 and since then has reached their milestone while still strong in sales across all of their channels. (These sales include both retail and digital copies.)
Klemens Kundratitz, CEO of Koch Media had this to say, “While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises.”
“We’re very proud to have achieved five million units sold worldwide! We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island Riptide, our upcoming next installment, that will be released later this year,” adds Menno van der Bil, International Commercial Director, Koch Media. “The continued success of Dead Island has proven that we’re on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even surprising touch can be expected from Deep Silver.”
Deep Silver must be excited for this news as it gives good tidings for their next installment in the series, Dead Island Riptide. Riptide is a continuation of the first game while adding many more new features to the already co-op focused gameplay.
For those who don’t know Dead Island Riptide is bringing in new elements to the game to help liven and mix things up. Riptide’s premise follows a monsoon that has hit the once beautiful vacation spot. The city of Henderson and the jungle areas on the island of Palanai have been flooded by the heavy rains and that has allowed Deep Silver to incorporate boats as a source of transportation. The game boasts dynamic weather conditions that will force players to adapt to changing visibility conditions.
Possibly most exciting of all is that addition of a fifth player into the Dead Island franchise (John Morgan), a new hub defense mission style, and the incorporation of new communication features for players to utilize.
Dead Island Riptide will be released on April 23, 2013 in the USA and Canada and on April 26, 2013 in European countries.
For more information, visit one of the following official Dead Island sites:
Official Website: www.deadisland.com
Facebook: www.facebook.com/deadislandgame
Youtube: www.youtube.com/deadislandgame
Twitter: twitter.com/deadislandgame
