PlayJam is making it easier for developers to bring their content to Smart TV, or specifically, “developers using the Marmalade SDK to create native games in C++ for Smart TV will be able to call on PlayJam's suite of APIs to add a number of in-game features specifically designed to enhance, cross-promote and monetize content on TV.” "The combination of Marmalade's cross platform SDK with PlayJam's suite of smart TV publishing tools will result in a powerful ecosystem for developers looking to address what is set to become one of the most exciting games platforms to have emerged in the last ten years." says Charles Tigges, CCO PlayJam. "This agreement will see a range of high performance, native games coming to the PlayJam Games Network, increasing choice for millions of Smart TV owners worldwide."
Tony Waters, Head of Marmalade SDK added "It's very exciting that PlayJam will be joining our growing number of partners that are enabling developers to create engaging content for Smart TV's via the Marmalade SDK. Consumers increasingly expect to see their favourite apps and games available on any platform they use. This partnership provides an essential ability for developers to create genuinely cross-platform apps and games and maximise their revenue potential. We are excited to see what our Marmalade developer community will create using the powerful PlayJam toolset"
This is exciting news for gamers. The more platforms that open up gaming and make them available to the public, the cheaper and better games should get. I say should, because that word “monetize” has been used for evil things in the mobile and social games space. Heaven help us if Smart TV becomes a new way for them to “monetize” your time by making you pay a microtransaction for every little ounce of fun in a game or show. This could also be a death blow to consoles, who are trying their darnedest to fully transition into home-entertainment hubs. None of us will need a console to play games or use Netflix if our TVs can do both.
