Fishlabs Entertainment’s and Volkswagen’s Sports Car Challenge has won the award best “Corporate Game” at this year’s Digital Communication Award ceremony in Berlin which took place last Friday, September 14, 2012. In the process Sport Car Challenge beat out over 500 other competitors from all over to snag the award.
Sports Car Challenge is a 3D racing simulator which was originally developed by Fishlabs in late 2011. Eventually Volkswagen (China) joined the Hamburg-based game developer to build upon their game to build upon its popularity and worth among the super sports car fans in China. Originally intended for China markets; Sport Car Challenge has also received rave reviews, and over one million fans in both Europe and the United States.
Available in the app store; players will have a cohice between 10 classy super sport cars by popular brands like Audi, Bentley, Bugatti, Lamborghini, Porsche, and Volkswagen presented with authentic equipment such as paint jobs and rims.
Fishlabs and Volkswagen intent are to incorporate respective presentation into an once in a life gaming experience. Sports Car Challenge is supported by many different We 2.0 features, including the implementation of a many of Social Media features that allow fans to share screenshots and high scores. This experience will be displayed on the walls of four of the most popular social networks in China.
Sports Car Challenge presents many different locations.
The title thus far; has reached a bigger target audience, and has become specifically popular among young gamers in touch with the technology world of today.
When the numbers are added the impressive rise of Sports Car Challenge tells an interesting story. The title has gained more than 4.5 million downloads. An average playtime of 6.1 minutes and 8.2 sessions per user which tends to fulgurate higher. This adds up to more than 451 years of engagement and a media value of 6.3 million Euro.
The Digital Communication Awards are presented by the Quadriga Hochschule Berlin. A jury of 30 highly repectuful judges are responsible for 35 different categories.
For more information on Sport Car Challenge just visit their site at: http://www.fishlabs.net/en/ad-games/sports-car-challenge/
