Mobile and online games are a large segment in the fast growing industry that is video games.
A new advertisement network called TrafficCaptain that specializes in these field, experienced Internet entrepreneurs, iVentureCapital’s, are adding there knowledge to adding quality traffic generation for a new network to called the Games Performance Network. The new system offers games company a better way to distribute there games for monetization.
To help companies produce better advertising campaigns for there specific target audience, whether it be for a MMO or strategy. The target is to help international companies in Western Europe and North America.
More competition in the games industry means that more precise and well-target marketing campaigns to get more paying customers. There is a very small number of advertising networks that host professional games and are specially accustom to that market. Michael Reul, co-founder at iVentureCapital, thinks that TrafficCaptain is going in the most logical steps.”TrafficCaptain allows us to combine our expertise in qualified web traffic generation with the expert knowledge that our games campaign specialists bring to the table.
Our common goal is not only to achieve good conversion rates, but above all to attract high-CLV (customer lifetime value) players, thus making TrafficCaptain market leader in performance-based advertising within the games segment. In short: TrafficCaptain offers customers greatly enhanced games campaigns, with better service and higher profits than other networks can provide.”
Apart from a early pay-out, what is different is that TrafficCaptain is a much more personal service and comprehensive support. Network Director, Sven Hezel, adds: “We engage in a proactive dialogue with our customers. We work closely with our advertisers to determine the USPs in games campaigns to achieve a maximum return on investment. At the same time, we will continuously optimize all ongoing campaigns for high eCPMs and traffic quality by individual sources.”
TrafficCaptain: www.trafficcaptain.com
iVetureCapital’s: www.iventurecapital.com
